Is IndiaMART worth it? IndiaMART vs your own website
Keep the portal for new buyers, but don't let it be the only place they find you. Here is how a portal listing and your own catalogue website compare.
The short answer
- Portals bring new buyersWorth keeping if enquiries turn into orders
- Portal enquiries are sharedOther sellers often get the same buyer
- Your website is only yoursEvery enquiry comes to you alone
For most manufacturers and suppliers, IndiaMART is worth keeping if its enquiries turn into orders. The problem is relying on it alone: a buyer on a portal sees other sellers next to you, and a posted requirement can reach several sellers at once, so you compete on price from the first call.
Your own catalogue website works the other way. An enquiry from it comes only to you, and the buyer has already seen your models, sizes and drawings. The manufacturers who do best use both: the portal to be discovered, their own site to be chosen.
Brand names belong to their owners. Krira Digital is not affiliated with any of them.
Portal listing or your own website
| IndiaMART or TradeIndia listing | Your own catalogue website | |
|---|---|---|
| Who gets the enquiry | A buyer's requirement can reach several sellers | Only you |
| What sits next to your products | Other sellers' products and prices | Only your range |
| Product detail | Photos and a short spec list in the portal's format | A page per model with the full size table, drawing and 3D view |
| Who owns the page | The portal. Paid placement lasts while your plan does | You: domain, content and code in your company's name |
| How you pay | A free listing, or a paid plan for more visibility and enquiries | A one-time build, then yearly domain and hosting |
| What a buyer sees first | A list of sellers | Your brand, your range and your drawings |
IndiaMART, TradeIndia, ExportersIndia and JustDial
How to use a portal and your own website together
- 1Keep the listing that paysTrack for three months which portal enquiries became orders. Keep what pays, drop what doesn't.
- 2Answer with your own linkReply to portal enquiries with a link to the exact model page on your website, with its drawing and sizes.
- 3Put your website everywhereCatalogue PDFs, quotations, email signatures, visiting cards and your Google Business Profile.
Live proof
A 1,432-model catalogue for PTP CNC Toolings
Our flagship build is for a precision tooling maker in Belagavi. Every model has its own page, an interactive drawing and a 3D view, and buyers find the right part with a selector.
PTP CNC Toolings in Belagavi: every one of its 1,432 models has its own page, so a buyer can be sent the exact model with its drawing.
Pricing on request
Every project gets a fixed quote in writing after a short brief. Payment in three stages: advance, preview, launch. We reply within one working day.
Questions
Is IndiaMART worth it?
Usually yes as one source of enquiries, if they turn into orders. Track for three months how many IndiaMART enquiries became orders and what they were worth, then compare that with the yearly cost of your plan.
Is an IndiaMART paid subscription worth it?
It depends on your category and how fast you reply. A paid plan can bring more enquiries, but many are shared with other sellers. Measure enquiries that became orders, not the number of enquiries.
What are the best IndiaMART alternatives?
TradeIndia and ExportersIndia for B2B buyers, JustDial for local customers, a free Google Business Profile, and your own catalogue website, which is the only one where buyers see no other seller.
IndiaMART vs TradeIndia: which is better?
It depends on your products. Both offer free listings, so list on both, compare the enquiries you get in your category for a few months, and then decide where to pay.
JustDial vs IndiaMART: which is better for business?
JustDial suits local services and shops that customers call. IndiaMART suits manufacturers and suppliers selling to businesses across India.
Do I need a website if I am on IndiaMART?
Yes. A portal listing is rented space next to your competitors. Your own website is where buyers see only your range, and where you can send portal buyers to the exact model they asked about.
How much does IndiaMART cost?
IndiaMART has a free listing and paid plans, and its prices change, so ask their team for the current list. Compare the yearly plan cost with the one-time cost of your own catalogue website.
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