Best manufacturing website examples, and what to copy from each
Most lists judge manufacturing websites from screenshots. This one judges what a buyer can actually do on them, with every feature checked on the live site.
What the best sites let a buyer do
- Open the exact partOne page per part number, with the specs as text
- Check it before askingDrawings, CAD files, 3D, standards
- Ask in one tapQuote, WhatsApp or call from the part page
The best manufacturing websites let an engineer find the exact part, check its size, get the drawing or CAD file and ask for a quote in under a minute, on a phone. Good looks help, but they are not why a buyer chooses a supplier.
Updated 1 November 2026. Below are six live manufacturer websites and what each does well, with the page to look at. We visited each one on 1 November 2026 and describe only what we saw. We don't reproduce screenshots of other companies' sites: open the links and judge for yourself.
One example, PTP CNC Toolings, is our own client work, and we say so where it appears. We also add measured data from our study of 550 Indian machine-tool websites. That report publishes totals only, so no Indian company is named or scored here.
Brand names belong to their owners. Krira Digital is not affiliated with any of them.
What a great manufacturing website has
The six examples at a glance
| Part pages and specs | Drawings and CAD | Finder or configurator | How a buyer asks | |
|---|---|---|---|---|
| PTP CNC Toolings (our client) | A page per ordering code, specs as text, mm and inch | Interactive 2D drawing and 3D view on the model page | Pull Stud Finder and a gauge configurator | WhatsApp and email buttons on every model page |
| Swagelok | A page per part number with a full attribute table | "View CAD" and a PDF on the part page | Attribute choices on the part page; a flow (Cv) calculator | Price after login; contact via local sales and service centres |
| McMaster-Carr | Every part number has a short address of its own | CAD on part pages; a SolidWorks add-in | A catalogue arranged by what the part does | Phone number at the top of every page; online ordering |
| Hilti | Product range for building and construction | CAD details in DWG and PDF; written specifications | PROFIS Engineering design software | Account, orders and quotes online |
| ARBURG | Key data for every machine as text, plus a PDF | Set-up and mould installation dimensions | Online configurator for selected machines | Personalised quotation from the configurator |
| VELUX | Product overview by country site | BIM and 3D objects to download | Local country sites in many languages | Through the local country site |
Checked by visiting each site on 1 November 2026. Sites change: check the live pages. Brand names belong to their owners; we are not affiliated with any of them except as PTP's web developer.
1. PTP CNC Toolings: a catalogue that answers the drawing request (our client)
Where to look: ptpcnctoolings.com/p/PSJIS4013COI, one of 1,432 model pages. Disclosure: we built this site.
What it does well. Every ordering code has its own page whose title names the part: "BT40 Pull Stud 15°, 5/8", Coolant, Seal Ring (PSJIS4013COI)". The page shows an interactive cross-section drawing where each dimension can be tapped, a 3D view, a mm and inch switch, the full specification table as text with the standard it follows (JIS B 6339 and ISO 7388-3), a QR code, a "Copy specs" button, WhatsApp and email enquiry buttons, short answers to common questions about that model, and links to related codes. Two tools, Find Your Pull Stud and Build Your Clamprite, lead buyers to an exact code.
What to copy: the drawing and the enquiry button on the same screen as the specs, and one page per code, not one page per family.
What is missing: no STEP or DWG download on the model page yet. The drawing can be saved as an image.
2. Swagelok: a part page built for procurement
Where to look: products.swagelok.com, for example the part page for SS-400-6, a stainless steel tube fitting union.
What it does well. The part number page lists every attribute in a table: body material, connection sizes and types, cleaning process, coating. It also gives eClass and UNSPSC classification codes, which buyers' purchasing systems use, and offers "Export to CSV", "Download PDF" and "View CAD". The attribute list on the page lets an engineer change a value, such as a size, to look for the neighbouring part. The main site adds engineering tools such as a valve flow (Cv) calculator and a CAD file library.
What to copy: classification codes and a CSV export, if your buyers are large companies with purchasing systems.
What is missing for a first-time visitor: the price needs a login, and questions go to a local sales and service centre.
3. McMaster-Carr: the part number is the address
Where to look: mcmaster.com, where a part number such as 91251A540 is also the page address (mcmaster.com/91251A540).
What it does well. The home page lists the whole catalogue by what a part does, from "Fastening & Joining" to "Power Transmission", and the phone number sits at the top of every page. The footer links to a SolidWorks add-in, an API, eProcurement and a mobile app, so engineers and purchasing teams can work with the catalogue from their own tools. The part page code includes 2D and 3D CAD download sections.
What to copy: short, permanent part-number addresses, and contact details that never need a search.
Note: when our test browser opened a part page, the site asked it to log in, so we describe only what the public pages showed. A human visitor may see more.
4. Hilti: give specifiers the files they need
Where to look: hilti.com, the "Specifications and CAD details" page in its Engineering section.
What it does well. Hilti publishes ready-made CAD details for common applications in DWG and PDF, and guideline specification text as Word documents, so an engineer can drop Hilti products into drawings and tender documents. Its PROFIS Engineering software helps design fastenings, and the Engineering section adds articles, questions and webinars.
What to copy: if engineers or consultants specify your product, publish the drawing details and the specification wording they would otherwise write themselves.
5. ARBURG: technical data as text, and a configurator that ends in a quote
Where to look: arburg.com/en/technical-data/ and the injection moulding machine configurator.
What it does well. The technical data page lists each machine with its key figures in plain text, such as clamping force and distance between tie bars, with a PDF for the full sheet and set-up and mould installation dimensions. The online configurator lets a buyer set up selected machines and request a personalised quotation. A region and language switch covers many countries.
What to copy: put the three numbers buyers compare on the list page itself, and let a configurator end in a quote request, not a dead end.
What is missing: the configurator covers selected machines only.
6. VELUX: files for architects, in their language
Where to look: velux.com, Digital tools, Building Information Modeling (BIM).
What it does well. Architects can download BIM and 3D objects of the products to place in their building models, and each country has its own local site in its language.
What to copy: if architects, designers or consultants choose your product before the buyer does, give them the files their software uses.
What the average Indian machine-tool website lacks
| Share of Indian sites | What the examples above do instead | |
|---|---|---|
| No WhatsApp button | 77.5% (373 of 481) | PTP puts WhatsApp and email enquiry buttons on every model page |
| No one-tap WhatsApp or call | 50.1% (241 of 481) | McMaster-Carr shows its phone number at the top of every page |
| No description for Google | 38.2% (189 of 495) | Swagelok and PTP name the exact part in each page title |
| Looks out of date | 18.8% (93 of 495) | Swagelok and VELUX showed a 2026 copyright line on the pages we opened |
| Doesn't fit a phone | 11.1% (55 of 495) | PTP's model pages are checked on 390-pixel phone screens |
| Broken menu pages | 9.0% (43 of 477) | Short part-number addresses, such as mcmaster.com/91251A540 |
Source: Krira Digital, "We checked 550 Indian machine-tool websites", 1 November 2026. 495 of the 550 sites opened; only 46 of them (9%) passed every check. Totals only: no company is named.
What screenshot lists reward, and buyers don't
Checklist: score your own website
Give your site one point for each line that is true today. Most of these take days, not months, to fix.
- Each product or part number has its own page
- The page title names the part and its code
- Specs are text, not an image or only a PDF
- A drawing sits next to the specs
- Engineers can get CAD or at least a 3D view
- A finder leads to a code from the buyer's machine or application
- A quote, WhatsApp or call button is on every part page
- The site fits a phone, tables included
- Pages load fast on mobile data
- Standards, certificates and a full address are on the site
- Every menu link works and the site shows no "Not secure" warning
- Google shows a written description for your main pages
Audit your own site in 5 minutes
- 1Run the free checkerType your address into our website checker. In about 20 seconds it shows WhatsApp, call, phone layout, Google description and broken links.
- 2Search your own part codeOn a phone, search Google for one of your model codes. Note whether your site, a portal or a competitor comes first.
- 3Time a real enquiryAsk a colleague to find one part on your site and send an enquiry, on a phone. If it takes more than a minute, start with that.
Live proof
A 1,432-model catalogue for PTP CNC Toolings
Our flagship build is for a precision tooling maker in Belagavi. Every model has its own page, an interactive drawing and a 3D view, and buyers find the right part with a selector.
Disclosure: PTP CNC Toolings is our client. Every one of its 1,432 models has its own page, drawing and enquiry button.
Questions
What are the best manufacturing websites?
The ones that let a buyer find the exact part, check it and ask for a quote fastest. In this guide: Swagelok and McMaster-Carr for part pages, Hilti and VELUX for engineer and architect files, ARBURG for technical data and a configurator, and PTP CNC Toolings, our client, for interactive drawings on every model page.
What should a manufacturing website include?
A page per product or part number, spec tables as text, drawings, CAD or 3D where engineers need it, a finder if buyers choose by application, a quote or WhatsApp button on every part page, a phone layout, fast pages, and checkable facts such as standards and certificates.
What makes a good B2B manufacturing website?
It saves the buyer a phone call. If an engineer can confirm the size, download what they need and send a request with the part number in it without talking to anyone, the site is doing its job.
Should a manufacturing website show prices?
Only if your prices are stable and public. Many manufacturers quote per order, like Swagelok, which shows prices after login. If you don't show prices, make the quote request one tap from the part page.
Do we need CAD downloads on our website?
If engineers design your part into their machines, yes: it can decide whether your part is specified at all. If buyers mostly order replacements by code, an interactive drawing with the key dimensions often answers enough.
Is a PDF catalogue enough?
Keep it as a download, but don't rely on it. Google can't rank a PDF model by model, and a PDF is hard to read on a phone. Put each model on its own page and link the PDF from there.
How many Indian manufacturing websites have a WhatsApp button?
In our study of 550 Indian machine-tool websites, 77.5% of those we could check had no WhatsApp button, and 50.1% had no one-tap WhatsApp or call link. See the full report.
How do I check my own manufacturing website?
Run it through our free website checker, then search Google on a phone for one of your own part codes. Our other free tools include engineering calculators you can link from your site.
How much does a manufacturing website cost?
It depends mainly on the number of products, drawings and tools. Indian market ranges for other kinds of websites are in our website cost guide, and what we build for manufacturers is on websites for manufacturers.
Can you build a website like these?
Yes. We built the PTP CNC Toolings catalogue: 1,432 model pages, interactive drawings, a 3D viewer and two product selectors. See the case study.
Tell us what you need.
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